Meta for Business
Meta can help you reach billions of people with endless ways to advertise. Where do you begin?
For many (almost 200 million people a year), the first step is to check out the business website. That’s where I demystified Meta’s advertising products, so anyone could start creating their first ad or their next big campaign.
Product pages
Partnering with marketers, designers, SEO team members, and web developers, I helped shape the content strategy and copy for many of Meta’s biggest advertising products. These pages provided readers with all the product-specific information they needed in one place.
Goal pages
Sometimes you need more than one product to get the job done. In these cases, I wrote goal pages that gave step-by-step guidance and learning resources to move businesses through Meta’s larger advertising ecosystem.
We also created pages that covered bigger conceptual topics, like the metaverse, personalized ads, or online commerce. These, in turn, could move readers into product and goal pages that were relevant to their own business goals.
